Confluence is the go-to platform for many regarding documentation, knowledge management, and project collaboration. Yet, you might have struggled to extract comprehensive analytics due to the limitations of Confluence’s native analytics features.
Tracking page views, gathering detailed statistics, and understanding how your team uses the platform are vital to optimizing Confluence usage. These insights can help you make informed decisions to boost the overall productivity of your workspace.
This article addresses common challenges of extracting comprehensive analytics from Confluence and highlights Viewtracker – Analytics for Confluence as an essential tool to maximize your Confluence’s analytics capabilities.
What Usage Insights and Analytics Are Available on Confluence?
If you’re using Confluence, you’re already set up with a default toolkit for some basic analytics needs, such as:
Space and Page Analytics
It helps you see how your content performs, with view counts and recent activities for each space and page.
User Engagement Metrics (On-premise only)
Provides insights into how users interact with your content, such as edits, comments, and likes, to identify active participation and collaboration. User engagement time with content is also available as a metric.
While basic metrics may offer you some initial insights, extracting the full potential of your Confluence analytics game isn’t always so straightforward. As such, some key challenges are blocking you from diving into the complicated world of Confluence analytics, like:
- Limitations of Built-in Analytics: Confluence’s native analytics serve as a solid starter tool for teams who are new to the platform. However, seasoned users may find it difficult to gather comprehensive data for more in-depth analytics.
- Tracking Individual User Activity: Tracking overall page activity may seem simple, but how would you analyze specific user activity on a micro-level? The lack of granular tracking capabilities can obscure individual contributions and ultimately impact the ability to assess individual efforts within a team accurately.
- Compliance with Data Privacy Regulations: There is a delicate balance between compliance with data privacy laws and the collection of detailed user analytics. Organizations must tread carefully when planning their data collection strategies to ensure legal adherence and to maintain user trust and integrity.
- Lack of Historical Data: Having access to historical data is an important prerequisite for teams to identify trends, track progress, and anticipate future challenges. However, this lack of historical perspective can hinder decision-making and leave you in the dark about your team’s progress.
- Limited Anonymization Capabilities: Confluence Analytics currently has limited ability to anonymize users. In fact, Confluence Analytics only allows the anonymization of user information in Data Center, whereas in the Cloud, there is no way to anonymize user information or make the information anonymous.
Effective Methods for Tracking Confluence Page Views and Visitors
Tracking page views and visitors on your Confluence space might seem as simple as checking the statistics provided. Still, there are more effective ways to track how your pages are being utilized and to capitalize on the data gathered.
Users may need to be more familiar with understanding engagement levels, identifying content gaps, and ensuring documentation meets team needs. Fear not, here are some strategies you can consider to boost your data-tracking game:
- Integrate Third-Party Analytics Apps: Tools like Viewtracker – Analytics for Confluence are designed to elevate your tracking capabilities by offering detailed insights into your Confluence page view statistics and visitor statistics beyond what Confluence provides out of the box.
- Implement Custom Tracking Solutions: For those with technical expertise, implementing your custom tracking scripts or CQL queries can help with offering additional statistical insights.
- Utilize Page Properties and Metadata: Implementing structured page properties and metadata in Confluence grants you access to more comprehensive filtering, sorting, and reporting capabilities. This process involves consistently tagging pages with relevant attributes such as project status, department, or content type.
Check out here to find out why Viewtracker – Analytics for Confluence is your best asset for supercharging your tracking capabilities.
We will now dig deeper into a third-party solution for Confluence analytics and present the app Viewtracker – Analytics for Confluence with some key features that set it apart:
Comprehensive Tracking
Have you ever wondered how your content is genuinely performing? With Viewtracker – Analytics for Confluence, you can monitor views and interactions across pages, blog posts, searches, and third-party app content. Not only that, with Viewtracker – Analytics for Confluence, you will be able to view counts and search data to identify underperforming or outdated content by:
- Using the Content Report to analyze Confluence page view statistics and identify low-engagement pages.
- Utilizing the Search Report to help you understand which topics users search for but don’t find to highlight potential content gaps.
- Unlike Confluence’s built-in analytics, Viewtracker – Analytics for Confluence can track views from Confluence users and anonymous visitors for publicly available content.
Built-in Reports on Viewtracker
- The Content & Usage Report identifies outdated and underperforming content. With the additional data fields, it offers deeper insights into listed spaces and content, along with a detailed overview of user activities. With the metrics gained from your Content & Usage Reports, you can analyze user activity patterns to improve adoption and collaboration.
- The Content, Space, and Global Report displays page views, comments, and edits and tracks individual user activity.
- The Instance Report provides a command-center view across your Confluence: a usage heatmap to identify peak activity times, statistics of active vs. inactive users to help reclaim unused licenses, several top-10 lists, and storage/attachment overviews.
- Space Status Report: Get a quick status of each space, including activity trends, content and attachment counts, top and low-engagement content, and active users. This allows space owners to address stale or over-performing areas promptly.
- Attachment Analytics: Understand which files are opened and downloaded, broken down by type, so you can optimize significant assets, reduce clutter, and focus on high-value downloads.
Data Privacy Focus
Comply with GDPR, CCPA, and other regulations using Viewtracker’s data privacy modes.
- Utilize Viewtracker’s privacy modes to align with regulations.
- Monitor access patterns for sensitive spaces or pages, helping you identify any unusual activity.
- Control where your data is stored and set your preferred data storage duration.
- The extended Privacy Mode allows admins to exclude users and spaces.
Other Benefits
- Efficient ROI Demonstration: Quickly generate reports to showcase the value of your Confluence investment.
- Time-Saving Data Collection: Automate gathering comprehensive analytics to reduce the time and effort required to justify input costs.
- Flexible Reporting: Viewtracker – Analytics for Confluence addresses the lack of a historical data feature by offering flexible reporting options. The reports you can generate can also be exported as CSV files. If built-in Confluence Analytics was active before the Viewtracker installation, the data you collect can be used for the Viewtracker reports (in Data Center).
- API Integration: Automate data extraction for seamless integration with BI and data platforms using the REST API and scheduled exports.
- Embed Analytics on Pages: Use an analytics macro to surface live stats where people work, dashboards, project pages, and leadership reports, so stakeholders can see engagement without leaving the page.
- Multi-Source Tracking: Capture views from various sources, including Confluence, Scroll Viewport, JSM, and Refined.
With so many features available, getting started with Viewtracker is simpler than you think.
Maximizing analytics capabilities in collaboration platforms like Confluence is essential for optimizing workflows and decision-making. A data-driven approach allows you to build a compelling case for Confluence investments and provide concrete evidence of its value to stakeholders.
While Confluence excels in collaboration, its built-in analytics often must catch up to modern business needs. Integrating third-party apps such as Viewtracker – Analytics for Confluence allows users to gain valuable insights into page views, visitor behavior, and overall usage.
Check out this article to learn more about tracking usage statistics and reports with Viewtracker—Analytics for Confluence.
Combining the right tools, strategies, and mindset can transform your Confluence instance into a powerful insight-driven growth and innovation platform. This strategy can also add the advantage of contributing to your organizational transformation.
Explore how Viewtracker – Analytics for Confluence can transform your Confluence’s analytics capabilities beyond what you have now.
