For many Atlassian customers, Confluence is more than just a documentation platform. It’s widely adopted as an intranet, trusted by leading organizations like NASA and HubSpot.
However, one major setback when investing in Confluence as an intranet solution is the lack of user engagement and content reporting capabilities. Without these insights, it’s challenging to measure Confluence’s effectiveness as an internal communication tool. As a leader, you’d want to ensure every user is onboard and collaborates effectively on Confluence.
In this post, learn how Confluence analytics and reporting capabilities can help you make the most of your Confluence intranet. Then, discover Viewtracker – Analytics for Confluence, the best analytics solution that can help you monitor and optimize your Confluence intranet performance.
Let’s dive in!
Setting up an intranet is not as easy as populating your Confluence with a vast amount of information and calling it a day. A better way to yield positive intranet outcomes is to make it usable through analytics and reporting.
Here’s how analytics and reporting can make your Confluence intranet investment a success:
It’s crucial that important content is easily discoverable and usable by anyone. With the right data and analysis, you can identify:
Ultimately, you can establish a clear navigation that’s organized and accessible to everyone in your organization.
Confluence is filled with data just waiting to be mined for strategic decisions about your intranet implementation. For instance, monitoring company updates, page views, and audience behavior on pages can help the Employee Communications department optimize communications strategies and plans.
An intranet is a company-wide resource center that helps teams do their best work. Analytics can help related teams create, manage, and optimize a knowledge base that’s valuable to other teams and even external readers.
You, too, can make your intranet investment a success using bitvoodoo’s flagship app: Viewtracker – Analytics for Confluence. Learn more about how the app brings robust Confluence analytics capabilities below.
Now, let’s learn the core elements of a typical intranet and the type of data that needs reporting to ensure the effectiveness of your Confluence intranet.
Some core elements of an intranet include:
This is often the first thing that users see when they log in to Confluence. Pay attention to user engagement metrics like Total Page Views and Likes to understand the adoption rate and what needs improving.
Open up the Viewtracker – Analytics for Confluence’s Global Report to track usage of individual Confluence pages, spaces, or even globally. This high-level overview allows you to compare unique views against the number of Confluence users and determine the right strategies for driving more user adoption. More metrics and insights can be gained from the Content & Usage Report.
A typical intranet comes with an index page, or a directory, with quick links to the most important spaces and pages.
Easily review the content statistics across the platform and identify important ones with low usage or views. Based on that data, you can restructure your intranet navigation and feature key pages on the main directory for better discovery.
You can filter the sources (e.g., device types) and content types from the Viewtracker Space Report to generate a broader comparison across spaces and user activities.
Confluence spaces, pages, and blogs are the level of content categorization recommended for efficient knowledge management. For example, each department (e.g. IT Service Management) can create a team space dedicated to internal processes and information. Then, they can create pages for specific projects to collaborate on execution.
Within each Confluence space, employees can then create pages for long-lasting information that may evolve (e.g., IT best practices). Blogs are perfect for one-time updates (e.g., remote working policy enforcement).
Viewtracker – Analytics for Confluence- allows you to analyze data like Top Spaces to know content performance trends. This information gives insights into how teams use shared knowledge to move work forward. More metrics and insights can be gained from the Content & Usage Report.
For instance, maybe you noticed an increase in visitors coming to the IT space when the remote working policy is enforced. Use this insight to create and communicate an IT best practice guide for employees working from home.
When used strategically as an information center, the Confluence intranet can improve employee productivity and collaboration.
This section ensures that employees can quickly access commonly asked questions about the company or project. If some part of your intranet is public-facing – such as software documentation for customers – an FAQ section may be necessary.
In the long run, FAQs help to identify underlying issues with the company’s services, products, or practices and reduce support costs.
To know if FAQs are doing their job, analyze engagement metrics like Jira Service Management (JSM) Views, Comments and Likes. More likes could mean that employees found the content to be helpful. If there’s a significantly higher engagement rate on a particular page than the rest, you can look into the group of users who viewed it the most. Then, analyze which aspect of the page appeals to readers and apply that to similar pages.
Confluence is a powerful foundation to build a well-organized company intranet platform. But to maximize value from this investment, data is key.
Data-backed insights can help you make informed decisions and drive strategic communication improvements for employees and the company.
Visit Viewtracker – Analytics for Confluence page to learn how to optimize your Confluence intranet through analytics.
📕 Suggested reading: Access our full feature comparison of Viewtracker vs. Confluence’s built-in Analytics.
