As Confluence usage grows, space admins often struggle to manage a constantly expanding universe of content. Pages get created and abandoned. Great ideas remain undeveloped. And teams struggle to navigate it all, quickly and efficiently.
If that sounds familiar, we have a solution to help keep your Confluence cleaner and optimised for productivity.
Just dig into Confluence analytics and you’ll find the answers you’re looking for.
What’s missing from Confluence’s existing analytics feature?
There’s no doubt that Confluence is a powerful enterprise content management software. Whether you’re using it to power up your organisation’s intranet or a customer-facing knowledge base, Confluence is highly robust.
Unfortunately, its weakness is that you can’t get quality insights like user behaviour and content performance with the native reporting capabilities. You can only access audit logs (e.g. settings changes) in Confluence Cloud. To view in-depth analytics on Confluence, you need to upgrade to Confluence Cloud Premium, an offering that isn’t affordable for every company.
Although Confluence Server users have access to site statistics (e.g. most active spaces), this feature is disabled by default because it triggers performance issues in large Confluence instances.
Effective Confluence content management with Viewtracker
A more affordable and effective solution to gathering quality content data is through third-party Confluence analytics tools like Viewtracker. It works with Confluence Cloud, Server, and Data Center.
Here’s how you can improve your content management experience on Confluence with the Viewtracker app for analytics and reporting.
Understand how your content is performing
First, identify top-performing spaces and pages. Then, uncover insights from these pages to adapt to pages with very few visits. You can access this information from the Space Report. The report has metrics like the total number of views, likes, watches, and sources of traffic (e.g. desktop, mobile).
If you notice that the top-performing space has most of its views coming from mobile, you should optimise other spaces and their content for mobile viewers. For example, keep each page concise for readability and use lower-resolution images for quicker page loading.
All Confluence users can access Viewtracker’s Content Report (AKA Page Report) to see how a single page is faring among your readers. Viewtracker displays the view count of each Confluence page right next to the page’s breadcrumbs. You’ll be able to review the page statistics as below:
If a page has a low view count, then maybe it’s not showing up in search results adequately. Or maybe the page title is not enticing enough for your readers. Consider optimising the page title and the information discoverability in your Confluence space.
Ensure content freshness
No one likes to waste time poring over a vast knowledge base only to find that most of the information there is obsolete. So, remove or archive outdated and underperforming content from Confluence. This ensures that only the most relevant content will surface in searches.
Use Viewtracker’s Space Report feature to check for pages with the least number of views and user trends. Next, identify the content that needs updating. Maybe a page details a standard operating procedure (SOP) within your organisation. But in reality, it has already been replaced with a new one, which isn’t properly documented. Or maybe the content has already been covered on a different page, which explains the low engagement rate.
Archive pages with redundant or outdated information so they don’t appear in search results and interfere with daily work. When you’ve identified unnecessary information, update or remove the information. Users can also simply delete a page.
Optimise content for internal teams
Viewtracker is not just for your external readers. You can also use the app to determine if your content is helpful for internal support teams who are using Jira Service Management (JSM).
From the app’s Space or Global Report, filter by JSM Views to discover how many of your support team members are referring to your Confluence content. The more views and engagement (e.g. comments, watches, likes), the better. If an important page isn’t getting much engagement, consider improving the content.
For example, you can use a dedicated template for different content types so that team members can quickly skim through and get the information that they need. Do the same if the number of support tickets for a particular topic still increases, even after you’ve created the content.
Create powerful Confluence content with Viewtracker
These are just some ways you can improve content with insights from analytics. With Confluence analytics, you too can create and manage powerful content that can provide value to your readers and help team members do their jobs better.
But remember that analytics is an objective form of content performance measurement. It’s the starting point for conversations with your teams to improve relevance to get them the right content at the right time.
Our website covers many exciting ways to make Confluence analytics work for you and your organisation.
If you are ready to test, please hop over to the Atlassian Marketplace and give Viewtracker a try!