Back
Use CasesViewtracker - Analytics for Confluence

Analytics for the marcom team

Get the insights you need to refine your content strategies.

Viewtracker benefits marketing and communications in many ways. As a Confluence user, you’re either a content creator, space administrator or a decision-maker. No matter your role, there are always advantages to gain with the valuable insights you get to improve and optimise your work. You might find yourself suited to one of the categories below in the marcom team.

Content Creators

As a content writer or corporate communications specialist, you create and publish Confluence content on a daily basis. You want to know if your content is being read, shared and valued by your colleagues.

With Viewtracker’s built-in page report, you can get the statistics you need to validate your work. Get insights from page views and user engagement to optimise your content. This helps you justify your content decisions to management.

Space Admins

You want to manage your department’s Confluence spaces more efficiently, improve your team’s content strategies and report results to stakeholders.

With Viewtracker’s built-in space and global reports, get all the space metrics you need to achieve your goals. Find out how teams are consuming your department’s content. Identify what’s working. Archive what isn’t. Get your team to work around winning formulas. Compare content strategies over time and report your findings to upper management.

Decision-makers

You’re constantly looking for ways to lead your department better, drive up overall performances and hit business objectives that bring value to your enterprise.

With Viewtracker, you can make more informed, data-backed decisions on the effectiveness of Confluence usage in your department. Does the data justify the investment on licenses? Is Confluence used on a regular basis by your team? The answers to these important questions are just an export of insights away.